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Dogecoin, which was launched in December 2013 by software engineers Billy Markus and Jackson Palmer, was intended not as a monetary unit but a meme.

Launched as a fun, light-hearted alternative to Bitcoin, it was inspired by the popular Shiba Inu “Doge” meme. Somehow, a joke meme turned cryptocurrency became one of the most famous cryptocurrencies ever, thanks to a passionate community, meme-pop culture, and it was even supported by the likes of Elon Musk!

In 2014, Dogecoin was priced at a fraction of a cent — about $0.0002 per token. For that price, you would have received around 500,000 DOGE if you had bought $100 worth.

As of 26 March 2025, the price of Dogecoin is currently set at $0.1968, as per Kraken's feed.

If we look at today’s price, that $100 investment would be worth $98,400.

That is an almost 98,300% return on the investment in the little more than a decade. Such growth has been a testament to how those early to the crypto game sometimes profited significantly from meme-based or speculative asset.

It should be noted, though, that Dogecoin's ride has been quite bumpy. Its prices has been driven more by social media, online hype and cultural phenomena than by traditional fundamentals. Dogecoin has been up 35116.80% since 2014.

However, Dogecoin’s survival and market cap — now above $29 billion — are evidence of how internet culture can shape the trajectory of digital assets in ways that may seem unlikely.