Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers

04/03/2025 22:50

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler.

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CoinDesk11 minutes ago

DeFi

Published on April 03, 2025 15:40 GMT+00:00edited on April 03, 2025 15:44 GMT+00:00

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler.

His …