Web3 marketing firm DeForm has secured $4.6 million in seed funding. 

Born from its parent firm Contribution Labs, the San Francisco-based startup gives marketers blockchain-based tools to help augment the digital marketing landscape. Marketers can use the DeForm platform to understand a user based on their wallet transaction history and token ownership, and thus provide tailored marketing initiatives.

The platform itself is blockchain agnostic but built on top of the Layer 1 Alchemy. 

Kindred Ventures led the round, which had additional participation from Elad Gil, Scalar Capital, A.Capital, Alchemy Ventures, Naval Ravikat, Sota Watanabe, Sep Kamvar, Scott Belsky, Marc Bhargava and others. 

DeForm's future plans

DeForm intends to use the funds to expand its team of …