Binance is accelerating a move away from its exchange-branded stablecoin by offering incentives for customers of the world’s biggest crypto-trading platform to convert their holdings into alternatives.

Users can shift from their Binance-branded BUSD tokens to First Digital Group’s FDUSD tokens on a one-to-one basis without incurring any trading fees, Binance said in a blog post Thursday. Binance will gradually suspend BUSD support over the coming months, starting with some services in September. The company is asking users to convert BUSD into other assets before February 2024.

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Binance Offers Incentives to Accelerate Shift From Stablecoin to Fresh Alternatives