- Designers to help differentiate stable of ten brands
- Carmaker seeks to boost offering as China competitors encroach
Volkswagen AG is adding improved design to a string of changes aimed at enticing more buyers as sales of electric models in China flag and competition intensifies.
Europe’s biggest carmaker will strengthen the hand of its designers, who will work more closely with brand chief executive officers, VW said Sunday on the eve of the Munich car show. The goal is to better differentiate the company’s stable of ten brands and boost demand for its upcoming electric-car offering.
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VW Turns to Design to Sharpen Model Lineup as EV Sales Struggle