Companies eager to advertise NFT games via the world's largest search engine Google will be able to do so from later this month.

Google announced the update to its advertising policy in a post. As of Sept. 15, "advertisers offering NFT games that do not promote gambling-related content may advertise those products and services," the company said.

Advertising NFT games that allow players to buy in-game assets that "enhance" the user experience, like character outfits, weapons and armor, will be in compliance with Google's updated policy.

But companies wanting to promote NFT games that have a gambling component will not be permitted to do so.

Games where players can "wager or stake NFTs," promote "social casino games" or advertise "real money gambling" are frozen out of using Google's …