News Explorer — Google Will Require Political Advertisers to Disclose AI-Generated Content - Decrypt

09/07/2023 08:01
News Explorer — Google Will Require Political Advertisers to Disclose AI-Generated Content - Decrypt

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Sep 6, 11:10 pm

Forbes

Google Will Require Political Advertisers to Disclose AI-Generated Content

Google plans to implement new requirements for verified election advertisers to disclose AI-generated content in their advertisements. The changes, set to take effect in mid-November, will apply to images, videos, and audio content. However, certain inconsequential AI-generated content, such as color corrections and image resizing, will be exempt from the disclosure requirements. Google's move comes as part of its efforts to address concerns about misinformation and transparency in political advertising.

Google plans to implement new requirements for verified election advertisers to disclose AI-generated content in their advertisements. The changes, set to take effect in mid-November, will apply to images, videos, and audio content. However, certain inconsequential AI-generated content, such as color corrections and image resizing, will be exempt from the disclosure requirements. Google's move comes as part of its efforts to address concerns about misinformation and transparency in political advertising.

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