Swatch’s New Budget Luxury Timepiece Is Blancpain Fifty Fathoms

09/07/2023 14:25
Swatch’s New Budget Luxury Timepiece Is Blancpain Fifty Fathoms

Swatch Group AG’s next low-priced luxury offering is a collaboration with storied Swiss watchmaker Blancpain that will sell a budget version of a timepiece linked to Jacques Cousteau.

Swatch Group AG’s next low-priced luxury offering is a collaboration with storied Swiss watchmaker Blancpain that will sell a budget version of a timepiece linked to Jacques Cousteau.

The Bioceramic Scuba Fifty Fathoms, a range of five watches whose colors and designs reflect each of the world’s oceans, will be available in selected Swatch stores globally from Sept. 9. They’ll cost $400, a fraction of the tens of thousands of dollars that a Blancpain timepiece can retail for.

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Swatch’s New Budget Luxury Timepiece Is Blancpain Fifty Fathoms

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