News Explorer — Mark Penn's Stagwell Aims to Disrupt the Ad Industry by Using AI and Acquiring Experiential Marketing Shops - Decrypt
09/08/2023 03:10
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Sep 7, 7:28 pm
www.businessinsider.com
Mark Penn's Stagwell Aims to Disrupt the Ad Industry by Using AI and Acquiring Experiential Marketing Shops
Mark Penn, chairman and CEO of Stagwell, aims to challenge ad agency giants like WPP and Publicis by leveraging AI to shake up the industry. Penn believes brands often mishandle supporting social issues due to a lack of a balanced worldview. Stagwell, which made $2.7 billion in 2022, is focused on incorporating AI and acquiring experiential marketing shops to drive innovation.
Mark Penn, chairman and CEO of Stagwell, aims to challenge ad agency giants like WPP and Publicis by leveraging AI to shake up the industry. Penn believes brands often mishandle supporting social issues due to a lack of a balanced worldview. Stagwell, which made $2.7 billion in 2022, is focused on incorporating AI and acquiring experiential marketing shops to drive innovation.
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Sep 7, 7:28 pm
www.businessinsider.com
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