DFZ Labs, creator of the Deadfellaz NFT brand, is developing a digital trading card game with the help of video game juggernaut Unity's internal development team.

"We can’t overstate how powerful it is to have Unity collaborating on this game with us," Psych, lead artist and co-founder of DFZ Labs said in a statement. "Our game plan includes an entirely new level of action and immersion for the [trading card game] genre; and there is no one better equipped to take on that task than Unity."

DFZ Labs is hoping to, like many other NFT brands, expand the reach of its brand, or "universe," with gaming. Top NFT brand Bored Ape Yacht Club has also launched video games as a way of engaging with both existing fans and attracting new members to its community.

Exploring ways to create new revenue …