Published on September 09, 2023 17:00 GMT+00:00edited on September 09, 2023 17:04 GMT+00:00

In a world where technology evolves at lightning speed, it’s no surprise that the business landscape is constantly shifting. One of the latest and most talked-about developments is the rise of NFTs (Non-Fungible Tokens) and their integration into the strategies of “super brands.” To shed light on this topic, a panel discussion featuring experts from various fields share insights on the complexities of NFT adoption among super brands.

Super brands are more than just products or services; they are cultural phenomena. These brands have transcended their industries to become status, identity, and aspiration symbols. Their power is not limited to marketing; it extends to influencing consumer behavior, market trends, and even social movements. The bond between super brands and their fans is …