Looking to regain some of the luster that once made it the world's top NFT marketplace, OpenSea is launching a new "no-code hub" that allows artists to create and mint tokens without any third-party assistance or experience working with blockchain.

"Gone are the days of creators having to navigate different surfaces, vendors, and services to drop/manage their projects, now they can do it all in one hub," the company said in a statement. "We've worked to invest in new tools and services to help creators enter the space, manage their collections, and drop their projects all in one place, all with no coding or technical skills required."

OpenSea's new studio will both replace "lazy minting," which allowed artists to create items off chain before they were sold or transferred, and allow …