EV investment continues to ramp up, from government subsidies to the production of charging stations across the country. Yet the demand for electric vehicles remains low. One of the reasons for this seems to be affordability, considering inflation and higher interest rates, buying an EV is a costly affair. Recently, EV giant Tesla (TSLA) announced it would cut prices of its slower-selling models to help affordability. This calls into question whether or not the continued investment is worth it. Ronald Jewsikow, Guggenheim Securities Vice President – Automotive Equity Research, and Craig Irwin, ROTH Capital Partners Senior Research Analyst, join Yahoo Finance Live to discuss what investors should consider when buying and investing in EVs. When asked what it would take to see more adoption of EVs, Jewsikow says "It's a mix of time, macro, and then also the proliferation of technology bringing down costs ultimately, because it is prohibitive for the average buyer today." Click here to watch more of Yahoo Finance's special coverage "EVs: The Road Ahead." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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