Web3 affiliate marketing startup Fuul has gone out of stealth into a private beta. Based in New York City, Fuul automates affiliate marketing between web3 brands and creators using blockchain. 

"Every affiliate program on the Fuul protocol is a smart contract itself," Fuul co-founder and CEO Leandro 'Locha' Schlottchauer told The Block in an interview. The protocol then handles distribution, attribution as well as payouts as the referrals are settled on-chain, he added.

Fuul charges an 8% fee on top of affiliate commissions, and it's currently compatible with EVM networks.

Fuul underwent a16z's Crypto Startup School this year, in which the crypto-focused venture firm provides startups with mentorship and networking opportunities. Fuul earned additional support from DCG …