Taylor Swift, Barbie, Beyoncé leading 'certain brand of feminism'

10/13/2023 02:18
Taylor Swift, Barbie, Beyoncé leading 'certain brand of feminism'

2023 has seen a cultural shift with icons the likes of Taylor Swift, Greta Gerwig's Barbie movie, and Beyoncé inspiring female empowerment in modern media and a renewed sense of urgency for consumer spending. Marcus Collins, University of Michigan Ross School of Business Marketing Professor, sits down with Yahoo Finance Live to discuss the sociopolitical themes being represented in these media milestones. "The most powerful thing of all this is people aren't consuming because of what these things are, they're consuming because of who they are," Collins explains. "Because of their cultural subscription, how they see the world, and it's being manifested or made material through their consumption." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

2023 has seen a cultural shift with icons the likes of Taylor Swift, Greta Gerwig's Barbie movie, and Beyoncé inspiring female empowerment in modern media and a renewed sense of urgency for consumer spending. Marcus Collins, University of Michigan Ross School of Business Marketing Professor, sits down with Yahoo Finance Live to discuss the sociopolitical themes being represented in these media milestones.

"The most powerful thing of all this is people aren't consuming because of what these things are, they're consuming because of who they are," Collins explains. "Because of their cultural subscription, how they see the world, and it's being manifested or made material through their consumption."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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