Die-hard fans of live sports are migrating online in big numbers, responding to the multibillion-dollar investments by major technology companies, the research firm Antenna suggests in a new report.
The NFL Sunday Ticket, now distributed by YouTube, has attracted an estimated 1.3 million sign-ups, Antenna said Thursday. That exceeds the 1.2 million customers the service reportedly had under its old distributor, DirecTV.
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NFL Sunday Ticket Draws About 1.3 Million Fans to YouTube