Among Meta Platforms Inc.’s suite of new artificial intelligence products is a chatbot trained to talk like a detective but look like Paris Hilton, and an armor-wearing character called the Dungeon Master who’s based on Snoop Dogg.

They’re at the amusing end of a serious push by Meta to incorporate generative AI tools that can respond to messages from users into apps used by billions of people every month — and it falls on Nick Clegg, Meta’s president of global affairs, to make sure his employer does so responsibly after years of criticism that the company does not adequately safeguard its products.

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