Microsoft veteran Vassilis Tziokas has joined zkSync developer Matter Labs as its head of enterprise business development.

Tziokas spent nearly eight years at the tech giant, most recently as its global lead for web3 and AI business development and strategy. He wants to leverage that experience to unlock the “holy grail” of web3, attracting enterprise adoption to the space via zkSync's Ethereum Layer 2 scaling solution, he told The Block in an interview.

The motivation for Tziokas' move stems from a strong belief in an imminent wave of innovation, adoption and enterprise solutions built using blockchain technologies and he wanted to be as “close to the action” as possible.

Tziokas said he was particularly drawn to Matter Labs due to its work with zero-knowledge technology and …