Easily one of the highest-profile blockchain-powered video games on the market, the mobile title NFL Rivals is closing in on 3 million signups as revenue is on the uptick and both Apple and Google have approved its in-game marketplace, according to Mythical Games CEO John Linden.

"We’re closing in on 3 million [new players]," Linden told The Block in an interview. "Since the NFL season started, we're seeing a lot more growth … we're seeing more players stick in the game. We're seeing more players engage in the game. DAUs are going up. MAUs are going up. Revenue per player is going up."

Linden, a video game veteran with years spent at both Activision and Niantic, is in charge of taking Mythical's web3 gaming titles mainstream. NFL Rivals' arcade-style gameplay appears to be catching on …