Rhone is expanding both its retail footprint and its offerings. The athleisure brand will launch a women's collection in 2024—a major expansion beyond Rhone's current men's offerings. Women already comprise a significant audience for the brand, with 30% of revenue already comes from women buying Rhone products as gifts, according to the company's CEO. Rhone's co-founder and CEO Nate Checketts tells Yahoo Finance he initially wanted to solely own the business with his brother. However, they brought on, for example, seven pro-sports team owners as investors, to provide expertise on strategically scaling Rhone. With its retail expansion, product diversification, and strategic partnerships, Rhone aims to grow into a prominent athleisure brand. As Checketts stated, the company remains highly focused on "building a terrific product" as it elevates its positioning in the activewear marketplace. "What we are really focused on is building a really great long-term business." Checketts tells Yahoo Finance when asked about the company's outlook on going public, adding: "... We just want to build great products for our customers." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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