Animoca Brands Japan, together with Animoca's KLKTN subsidiary, has announced a strategic partnership with Cool Cats Group for a web3 expansion into the Japanese anime market.

According to Tuesday's announcement, Animoca Brands Japan has purchased equity shares in Cool Cats Group. Further to the equity purchase, Animoca's KLKTN digital experience label has purchased NFTs of all three of Cool Cats collections from the secondary market. The NFT purchase was made via San FranTokyo, KLKTN's virtual "decentralized city," which has a focus on licensed anime and web3 intellectual property.

Speaking to The Block, Animoca Brands CEO Robby Yung said the partnership "is about building IP in web3, and we’re very excited to be working with an iconic web3 IP like Cool Cats to see how we can leverage …