Singapore’s third-largest lender is again banking on a blockbuster concert partnership to boost fee income, fresh on the heels of its success with Taylor Swift concert tickets. This time, it’s with a sold-out ticket presale to catch Ed Sheeran sing in Asia.

Customers of United Overseas Bank Ltd. have snapped up all presale tickets for the English Grammy award-winning singer’s gigs in Singapore, Thailand, Malaysia and Indonesia next year, the bank said Thursday, testament to the region’s concert frenzy.