All I Want for Christmas Is My 2% Inflation
Consumers aren’t happy about rising prices, but they’re spending like they don’t care.
Jessica Karl is a Bloomberg Opinion columnist and author of the Bloomberg Opinion Today newsletter.
The dog days aren’t over.
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Is it just me, or does it feel like everyone — except government employees in Wisconsin — is trying to get their hands on the viral Home Depot Christmas tree with color-changing LEDs? Overnight, giant-sized nutcrackers replaced the plastic skeletons on our doorsteps. Advent calendars featuring everything from cheddar cheese to cherry jam to potato chips are flying off the shelves. And your inbox is probably filled to the brim with suggestions for the perfect present, as evidenced by the 3.7 billion Google results for “gift guide” (note: as of 4:28 p.m.). That’s why John Authers isn't waiting for the end of the year to make his predictions for 2024. “The whole exercise is a tad silly,” he writes, but it’s still “a seasonal ritual that serves a purpose.”
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All I Want for Christmas Is My 2% Inflation