Nvidia Corp. shares rose 2.1% Tuesday to close at a record high and notch its 10th consecutive session of gains, matching its longest-ever streak of advances.

An update to its artificial intelligence processors helped lift shares of the Santa Clara, California-based company, which have climbed 22% during its latest rally, adding about $219 billion in market value, according to data compiled by Bloomberg. That’s as rivals are scrambling to come up with alternatives to challenge its AI dominance.