Mortgage rate dip will unleash pent-up demand: Rocket CEO
11/18/2023 00:12
Mortgage rates dipped for the third straight week after peaking around 8% this fall. Rocket Companies (RKT) CEO Varun Krishna says this relief will unlock pent-up housing demand despite affordability challenges from higher rates. Krishna notes rate volatility has made breaking into the housing market difficult, however recent cooling could provide opportunities for both sidelined buyers and sellers. Krishna believes that a "customer and client obsession" mindset fostered at former employer Intuit (INTU), prepared him to identify consumer problems and streamline solutions, a strategy now applied at Rocket to provide a "frictionless" home-buying experience. Krishna aims to cut back on complexity in housing deals as younger generations pursue first-time homeownership. "The demand is there," Krishna tells Yahoo Finance's Brian Sozzi, adding: "I think this will be a great opportunity for folks to hop into the business of buying a home." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Mortgage rates dipped for the third straight week after peaking around 8% this fall. Rocket Companies (RKT) CEO Varun Krishna says this relief will unlock pent-up housing demand despite affordability challenges from higher rates. Krishna notes rate volatility has made breaking into the housing market difficult, however recent cooling could provide opportunities for both sidelined buyers and sellers.
Krishna believes that a "customer and client obsession" mindset fostered at former employer Intuit (INTU), prepared him to identify consumer problems and streamline solutions, a strategy now applied at Rocket to provide a "frictionless" home-buying experience. Krishna aims to cut back on complexity in housing deals as younger generations pursue first-time homeownership.
"The demand is there," Krishna tells Yahoo Finance's Brian Sozzi, adding: "I think this will be a great opportunity for folks to hop into the business of buying a home."
For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.