When Jorge Ramirez Robledo went to buy a new pickup in October, he encountered an enticing option from a little-known brand in a Mexico City dealership: the JAC Frison T8. At 468,000 pesos ($27,317), the offering from China’s Anhui Jianghuai Automobile Group Co. costs about $10,000 less than similar trucks from Chevrolet, Ford and Toyota.

After inspecting under the hood of a bright blue model and peeking inside its spacious leather interior with HD touchscreen, he was impressed with what the vehicle offered for its price. Plus it had a five-year warranty.