Musk's comments were an 'unmitigated disaster': Beacon CEO

11/30/2023 23:44
Musk's comments were an 'unmitigated disaster': Beacon CEO

Elon Musk lashed out at advertisers fleeing his platform X, formerly Twitter, after his endorsement of an antisemitic post upstarted an ad exodus. Beacon CEO James Anderson calls Musk's explicit response to top sponsors nothing short of a "disaster," given X's ad-based business model. Anderson explains distinguished brands and companies pulling ads will affect X's financial footing, leaving less attractive direct-response advertisers to fill the void, comparing them to low-budget ads you may see on "late-night TV." However, Anderson doubts lower-tier advertisers will make up for lost spending from larger companies like Apple (APPL) and Disney (DIS). For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Elon Musk lashed out at advertisers fleeing his platform X, formerly Twitter, after his endorsement of an antisemitic post upstarted an ad exodus. Beacon CEO James Anderson calls Musk's explicit response to top sponsors nothing short of a "disaster," given X's ad-based business model.

Anderson explains distinguished brands and companies pulling ads will affect X's financial footing, leaving less attractive direct-response advertisers to fill the void, comparing them to low-budget ads you may see on "late-night TV." However, Anderson doubts lower-tier advertisers will make up for lost spending from larger companies like Apple (APPL) and Disney (DIS).

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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