Pudgy Penguins, the popular NFT project, has announced the next stage of the project's development: Pudgy World, a Web3 game powered by Ethereum Layer 2 network zkSync Era, that the company describes as an "immersive, digital environment." 

Pudgy Penguins's announcement comes at a time of particular success for the project. The floor price of its NFTs has nearly doubled in the past two weeks, according to data from Opensea, and the brand recently launched toys in 2,000 Walmart stores across the country — a bit fewer than half of over 4,000 branches in the United States. 

Pudgy World's alpha will be open to all gamers, though Pudgy NFT holders and Pudgy Toy buyers will be able to claim unique perks inside the game's virtual world. Details on gameplay are currently scarce, …