Crypto and Web3 news site Decrypt and decentralized, creator-focused media project Rug Radio will merge operations next year, combining forces while retaining brand independence, according to a report from Axios.

The merger is seen as complementary, with Decrypt's text-focused content on its website pairing with Rug Radio's audio and video podcast content. Josh Quittner, the CEO of Decrypt, Farokh Sarmad, founder and co-CEO of Rug Radio, and Loxley Fernandes, Rug Radio's other CEO, will maintain leadership positions of the new holding company. 

The brands will retain their branding, identity, and staff. Each company claimed around $3 million in annual revenue from ad sales and said its employees would remain with the organizations following the merge, which Fernandes describes as a …