X ad revenue to miss internal targets: Report

12/13/2023 05:44
X ad revenue to miss internal targets: Report

X, the social media company formerly known as Twitter, is expecting to rake in about $2.5 billion in ad revenue in 2023, short of both its internal estimates and what it has reported in years past, according to a report from Bloomberg. In a statement to Bloomberg, Joe Benarroch, head of business operations for X, argues that the numbers are an "incomplete view" of where the business currently stands. Yahoo Finance Live breaks down the report.  For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

X, the social media company formerly known as Twitter, is expecting to rake in about $2.5 billion in ad revenue in 2023, short of both its internal estimates and what it has reported in years past, according to a report from Bloomberg. In a statement to Bloomberg, Joe Benarroch, head of business operations for X, argues that the numbers are an "incomplete view" of where the business currently stands. Yahoo Finance Live breaks down the report.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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