OpenAI is reported to be initiating negotiations with numerous publishers, aiming to secure licensing deals for their content pieces. The organization seeks to upgrade its artificial intelligence models. Tom Rubin, the Chief of Intellectual Property and Content at OpenAI, revealed ongoing positive discussions.

Tom Rubin’s Insight On OpenAI’s Latest Deals

According to a Bloomberg report, Rubin stated, “We are in the middle of many negotiations and discussions with many publishers. They are active. They are very positive. They’re progressing well. You’ve seen deals announced, and there will be more in the future.”

Moreover, the recent multimillion-dollar agreements with Axel Springer SE and The Associated Press have been instrumental in supporting OpenAI’s data requirements. However, a significant hurdle arose when The New York Times initiated a lawsuit against OpenAI and Microsoft Corp., accusing them of utilizing its articles without permission.

Impact Of The New York Times Lawsuit

The New York Times lawsuit against OpenAI poses a dual threat to the organization. It could result in billions of dollars in damages. Moreover, it also introduces the possibility of having to destroy training data incorporating Times content if the verdict favors the NYT. Furthermore, this legal challenge adds complexity to OpenAI’s ongoing negotiations with the media industry, raising questions about the future of its content acquisition strategy.

However, despite the legal turbulence, Rubin defended OpenAI’s approach. He emphasized that the organization is handling the current situation differently from how it dealt with past challenges faced by publishers with search engines and social media.

In a clarifying statement, Rubin added, “Here, the content is used for training a model. It’s not used to reproduce the content. It’s not used to replace the content.” However, The New York Times remained stern on its claim. It asserted that ChatGPT, OpenAI’s language model, reproduces its journalists’ work without any compensation.

Additionally, the Times called for the legal requirement of obtaining permission to use its content for commercial purposes. In the lawsuit, the firm stated, “If Microsoft and OpenAI want to use our work for commercial purposes, the law requires that they first obtain our permission. They have not done so.”