What Peloton's TikTok partnership may be signaling

01/06/2024 05:49
What Peloton's TikTok partnership may be signaling

For a second day, Peloton Interactive (PTON) shares soared, closing nearly 10% higher on Friday. Investors are excited about the fitness company's new partnership with TikTok, in which Peloton's content will be featured in a dedicated fitness hub on the social media platform. Evercore ISI Managing Director, Internet Equity Research Shweta Khajuria and Oppenheimer Managing Director and Senior Analyst Brian Nagel joined Yahoo Finance Live to discuss the stock's reaction. Khajuria says it is a "good marketing investment" for Peloton, but ultimately "to expect... a meaningful incremental impact on Peloton's P&L from this partnership in the near term, I think, would be aggressive."  Nagel agrees that the partnership won't have a meaningful impact on the company's bottom line. However, Nagel thinks "Peloton is telling us or directing us, as investors, that this is going to be more of a content company." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Stephanie Mikulich

For a second day, Peloton Interactive (PTON) shares soared, closing nearly 10% higher on Friday. Investors are excited about the fitness company's new partnership with TikTok, in which Peloton's content will be featured in a dedicated fitness hub on the social media platform.

Evercore ISI Managing Director, Internet Equity Research Shweta Khajuria and Oppenheimer Managing Director and Senior Analyst Brian Nagel joined Yahoo Finance Live to discuss the stock's reaction.

Khajuria says it is a "good marketing investment" for Peloton, but ultimately "to expect... a meaningful incremental impact on Peloton's P&L from this partnership in the near term, I think, would be aggressive."

Nagel agrees that the partnership won't have a meaningful impact on the company's bottom line. However, Nagel thinks "Peloton is telling us or directing us, as investors, that this is going to be more of a content company."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Stephanie Mikulich

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