Amazon.com Inc. introduced a new feature that mimics Apple Inc.’s AirPlay while working across different platforms, setting the stage for iPhone and Android users to wirelessly stream video to its TV hardware.

The feature, called Matter Casting, is part of a push by Amazon to create interoperable services — an alternative to the propriety technology developed by Apple and Google. It will make it easier for iOS and Android phones to send video to Amazon devices, such as its Fire TV boxes and sticks, as well as the Echo Show 15 smart display.