If you want to understand the growing dichotomy in the UK’s drinking habits, start with the first month of the year. The country might be synonymous with pubs and martinis, but London is also the place the Dry January campaign launched, in 2013.

And now, the country is becoming a global leader in the production of adaptogenic drinks — non-alcoholic beverages that work to mimic the taste, mouthfeel and, more importantly, the buzz of an alcohol-fueled beverage.