Suburban Millionaires Beware — Private Equity Needs You

01/10/2024 20:16
Suburban Millionaires Beware — Private Equity Needs You

Somewhat rich retail investors are an opportunity too good to resist, though it’s unclear whether their portfolios will be helped by PE funds.

Blackstone Inc.’s private equity fund for wealthy individuals is a harbinger of two trends that many expect will transform investment management in the next decade. The first is getting a class of investors called “mini-millionaires” or “suburban millionaires” into alternative investments, and the second is pushing private equity for retail investors.

A century ago, “millionaire” meant “rich.” With mansions selling for $50,000, yachts for $10,000, servants paid $500 a year and Harvard University charging $200 per year for tuition, someone with a million dollars could live very well. Today that entire first million won’t get a mansion, or even a single-family home in some neighborhoods. It could take $50 million or so to put you in the category of a 1923 millionaire.

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