Cars have evolved to be more akin to computers based on the software and systems that go into modern manufacturing. At CES 2024 (Consumer Electronics Show), smart technology and autonomous driving infrastructures have commanded narratives of the next generation of auto tech. Goodyear Tire and Rubber Company (GT) is putting a tech spin onto traditional tires with a new line of "intelligent tires." Yahoo Finance's Akiko Fujita is joined by Goodyear CEO and President Rich Kramer at CES 2024 to discuss the tire manufacturer's smart tire technology, including its goals for implementing it for self-driving vehicles. "What's happening at the base of the road and the tire, taking all that information and bringing it back to vehicle driving systems to improve the safety and performance of those vehicles," Kramer explains. "Essentially, make them safer and have them perform better on whatever use case they're in." Click here to view more of Yahoo Finance's coverage of CES 2024 this week, or you can watch this full episode of Yahoo Finance Live here. Editor's note: This article was written by Luke Carberry Mogan.

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