Following a long-term interest in Web3, Ducati partnered with payment company Ripple and is set to launch its first non-fungible token (NFT) collection on the XRP Ledger this week. This step is the motorcycle company’s first venture into the Web3 space and blockchain technology.

Ducati Delves Into Web3; Prepares To Launch First NFT Collection

Ducati, a renowned motorcycle manufacturer established in 1926, is set to enter the world of Web3 by launching its first-ever digital collectibles on the XRP Ledger. The Bologna-based firm believes this step is essential to strengthen its relationship with its global community.

Claudia Domenicali, CEO of Ducati, commented on the Web3 move:

Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number …