Walmart Dangles Cash Back on Travel as New Membership Perk

Walmart Inc. is adding cash-back travel rewards to its membership plan as the company pushes to gain ground on Amazon.com Inc.’s Prime program.

Starting this week, Walmart+ members can get back 5% of their spending on hotels, car rentals and vacation activities in the form of Walmart Cash, which can be redeemed for US currency or spent with the retailer at stores or online. Members get 2% back on flights bought through Walmart+, according to the company’s website. Travel reservations are powered by Expedia Group Inc.