Salesforce CEO on how AI is shaping the future

01/17/2024 20:01
Salesforce CEO on how AI is shaping the future

Reporting from the World Economic Forum, in Davos, Switzerland, Yahoo Finance’s Brian Sozzi holds a wide-ranging discussion on artificial intelligence with Salesforce (CRM) CEO Marc Benioff, who says AI “can make people a lot better”. Benioff outlines an Italian Gucci call center case showing AI systems boosting worker productivity and revenue by 30%. By handling routine requests, the technology enabled employees to become more versatile “Gucci everything agents” - demonstrating the potential to spawn "digital people" rather than prompt replacement. However, Benioff warns of rising threats like misinformation and data theft rendering AI “a creator of inequality” - saying access to transparent, accountable AI should constitute “a human right”. With minimal governmental AI oversight currently, he presses regulators to “take this really seriously” in 2024 given deployment is accelerating rapidly. On healthcare, Benioff shares a personal example of AI analyzing his cardiac CT - making world-class diagnostics accessible to general practitioners globally. While he notes the tech "is not perfect," he says its democratization promises wider care gains just by implementing artificial intelligence. Benioff also discusses climate change efforts, stressing his belief that businesses can simultaneously chase profits and purpose through sustainability. He argues that by innovating around problems like emissions and biodiversity, “business can be the greatest platform for change” stating, "business doesn't have to be just business, it can be about improving the world." It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland, where our team will speak to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year. Watch this full episode of Yahoo Finance Live here. Editor's note: This article was written by Angel Smith

Reporting from the World Economic Forum, in Davos, Switzerland, Yahoo Finance’s Brian Sozzi holds a wide-ranging discussion on artificial intelligence with Salesforce (CRM) CEO Marc Benioff, who says AI “can make people a lot better”.

Benioff outlines an Italian Gucci call center case showing AI systems boosting worker productivity and revenue by 30%. By handling routine requests, the technology enabled employees to become more versatile “Gucci everything agents” - demonstrating the potential to spawn "digital people" rather than prompt replacement.

However, Benioff warns of rising threats like misinformation and data theft rendering AI “a creator of inequality” - saying access to transparent, accountable AI should constitute “a human right”. With minimal governmental AI oversight currently, he presses regulators to “take this really seriously” in 2024 given deployment is accelerating rapidly.

On healthcare, Benioff shares a personal example of AI analyzing his cardiac CT - making world-class diagnostics accessible to general practitioners globally. While he notes the tech "is not perfect," he says its democratization promises wider care gains just by implementing artificial intelligence.

Benioff also discusses climate change efforts, stressing his belief that businesses can simultaneously chase profits and purpose through sustainability. He argues that by innovating around problems like emissions and biodiversity, “business can be the greatest platform for change” stating, "business doesn't have to be just business, it can be about improving the world."

It's all part of Yahoo Finance's exclusive coverage from the World Economic Forum in Davos, Switzerland, where our team will speak to top decision-makers as well as preeminent leaders in business, finance, and politics about the world’s most pressing issues and priorities for the coming year.

Watch this full episode of Yahoo Finance Live here.

Editor's note: This article was written by Angel Smith

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