The arrival of spot bitcoin ETFs in the U.S. has opened the door for crypto to reach a wider audience, according to two Coinbase Institutional executives.

"I think the most interesting bit that's getting a little bit drowned out by some desire to have headlines is it's the first time crypto can go mainstream," Head of Coinbase Institutional Brett Tejpaul told The Block in an interview, alongside Coinbase Head of Institutional Product Greg Tusar.

"And in all the years that Greg and I have been here trying to build the institutional business, this is like the very moment we've been waiting for. So, for us, it's the next chapter of this asset class," Tejpaul added.

Bringing in traditional asset managers

Earlier this month, 11 spot bitcoin ETFs were approved and have since seen $20 …