Generative Artificial Intelligence (AI) continues to make waves in the enterprise market with ABI Research, a global technology intelligence firm, predicting it to pump over $450 billion into the enterprise sector across twelve different verticals in the next seven years.

Generative AI has expanded rapidly in the business-to-consumer (B2C) market with applications like ChatGPT, Bard, Claude 2, Llama2, Midjourney, and Stable Diffusion.

Interestingly, the report suggests that the true economic potential of generative AI extends far beyond the B2C market, with the enterprise sector poised to reap the most significant benefits.

Reece Hayden, Senior Analyst at ABI Research, stated “A range of job roles in content-heavy verticals like marketing and education are already seeing disruption in …