Google misses on ad revenue. Will AI continue that trend?

01/31/2024 07:46
Google misses on ad revenue. Will AI continue that trend?

Alphabet (GOOG, GOOGL) reported its fourth-quarter earnings results revealing better-than-expected revenue and profit, but ad revenue came in weaker than analyst estimates of $65.94 billion. With search being one of the powerhouses of revenue for the Google-parent, questions around the impact of AI on search and ad revenue arise. Baird Technology Desk Sector Strategist Ted Mortonson joins Yahoo Finance to give insight into the impacts of AI on search engines and what it could mean for Google and other tech companies. When asked about how AI can potentially interrupt Google's dominance, Mortonson replies: "It will over the next two to three years, but it's nothing instantaneous. When you see the Meta (META) results and the Google results, they're still two of the most dominant players in advertising and they will be for the next quarters to come. Obviously, Microsoft (MSFT) with their investment with OpenAI, the search landscape will change." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Nicholas Jacobino

Alphabet (GOOG, GOOGL) reported its fourth-quarter earnings results revealing better-than-expected revenue and profit, but ad revenue came in weaker than analyst estimates of $65.94 billion. With search being one of the powerhouses of revenue for the Google-parent, questions around the impact of AI on search and ad revenue arise.

Baird Technology Desk Sector Strategist Ted Mortonson joins Yahoo Finance to give insight into the impacts of AI on search engines and what it could mean for Google and other tech companies.

When asked about how AI can potentially interrupt Google's dominance, Mortonson replies: "It will over the next two to three years, but it's nothing instantaneous. When you see the Meta (META) results and the Google results, they're still two of the most dominant players in advertising and they will be for the next quarters to come. Obviously, Microsoft (MSFT) with their investment with OpenAI, the search landscape will change."

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Nicholas Jacobino

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