Starbucks seeks to be more 'surgical' on pricing, China
02/01/2024 03:06
Starbucks (SBUX) posted its latest quarterly earnings revealing a miss on revenue expectations, with business in China not growing as fast as the company and Wall Street expected. Same-store sales in China increased 10% this quarter, falling short of the 16% Wall Street expected, with ticket sizes dropping 9% due to slower sales of higher-priced products. Starbucks CFO Rachel Ruggeri joins Yahoo Finance Live and Senior Reporter Brooke DiPalma to discuss the situation in China and give insight into Starbucks' plans to address the slowing growth from Chinese consumers. When asked if Starbucks had any plans to bring back prices, Ruggeri explains: "We do. We learned a lot in Q1, largely in our US business and we were able to successfully drive afternoon with those offers, as well as increase the membership in our rewards program. What we learned a lot through that, and we are going to be, going forward much more targeted and surgical about those promotional offerings because there is a greater efficiency." Catch the full interview here, or watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Nicholas Jacobino
Starbucks (SBUX) posted its latest quarterly earnings revealing a miss on revenue expectations, with business in China not growing as fast as the company and Wall Street expected. Same-store sales in China increased 10% this quarter, falling short of the 16% Wall Street expected, with ticket sizes dropping 9% due to slower sales of higher-priced products.
Starbucks CFO Rachel Ruggeri joins Yahoo Finance Live and Senior Reporter Brooke DiPalma to discuss the situation in China and give insight into Starbucks' plans to address the slowing growth from Chinese consumers.
When asked if Starbucks had any plans to bring back prices, Ruggeri explains: "We do. We learned a lot in Q1, largely in our US business and we were able to successfully drive afternoon with those offers, as well as increase the membership in our rewards program. What we learned a lot through that, and we are going to be, going forward much more targeted and surgical about those promotional offerings because there is a greater efficiency."
Catch the full interview here, or watch this full episode of Yahoo Finance Live.
Editor's note: This article was written by Nicholas Jacobino