Ethereum Name Service has partnered with domain registrar GoDaddy to allow users to link their domain names to ENS, aiming to connect the DNS protocol used by all traditional websites with the blockchain-based names.

The collaboration will bridge the gap between traditional DNS and blockchain technology, with no additional costs or technical expertise required for users.

Linking DNS with ENS will provide over 20 million GoDaddy users with access to the benefits of ENS blockchain infrastructure.

ENS is the most widely used naming protocol in crypto. It lets users associate human-readable names, like "bob.eth," with long and complex Ethereum addresses, mirroring DNS functionality in website URLs.

Streamlining interaction

"By pairing up ENS names and GoDaddy domains, we will streamline …