Snap Inc. (SNAP) is the latest company to announce layoffs, saying it will cut 10% of its global staff. The company plans to use the capital to invest in long-term growth plans. With stiff competition for ad revenue from Meta (META) and Pinterest (PINS) what must Snap do in order to succeed? Roth MKM Managing Director Rohit Kulkarni joins Yahoo Finance to discuss the company's performance, as well as what the company needs to fix in order to achieve some of those long-term growth plans and better engage with its competition. In terms of competition, Kulkarni explains that "What Facebook has done since, say, late '21, all of '22, and half of '23, they have invested in AI in a way that they can recover some of the lost signals from all of the changes that Apple and all the privacy changes that have been happening in the ecosystem. I would put it that Facebook is probably maybe 6, 9, 12 months ahead of a company like Snap when it comes to fixing what was broken because of Apple and ecosystem changes... Snap is facing its own issues. They're losing a lot of executives. They are losing some key people on the team, and while that is happening, they're falling a little bit behind on they're kind of quest to become a direct response." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Nicholas Jacobino

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