Disney's joint sports bundle 'addresses consumer demand'

02/09/2024 00:46
Disney's joint sports bundle 'addresses consumer demand'

The Walt Disney Company's (DIS) recent announcement of joint venture sports streaming servicewith Fox (FOX, FOXA) and Warner Bros. Discovery (WBD) dominated the company's latest earnings call. Kosner Media President John Kosner — who was also the former EVP of Digital & Print Media at ESPN — joined Yahoo Finance Live to discuss why this move benefits Disney and satisfies sports fans who "really want a bundle." Kosner notes this push away from the traditional linear TV packages is "part of the evolution of the business." Although threatening cable, Kosner argues "there are a lot of people who still want to get their channels in a traditional way." However, Disney now has to persuade consumers why they should "want this" bundle over cable since offerings like news channels are not included. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Angel Smith

The Walt Disney Company's (DIS) recent announcement of joint venture sports streaming servicewith Fox (FOX, FOXA) and Warner Bros. Discovery (WBD) dominated the company's latest earnings call. Kosner Media President John Kosner — who was also the former EVP of Digital & Print Media at ESPN — joined Yahoo Finance Live to discuss why this move benefits Disney and satisfies sports fans who "really want a bundle."

Kosner notes this push away from the traditional linear TV packages is "part of the evolution of the business." Although threatening cable, Kosner argues "there are a lot of people who still want to get their channels in a traditional way."

However, Disney now has to persuade consumers why they should "want this" bundle over cable since offerings like news channels are not included.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Angel Smith

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