Super Bowl: Will companies benefit from $7M ad spots?
02/09/2024 01:20
With Super Bowl LVIII just days away, companies are considering costly advertising strategies to reach the event's 115 million-plus estimated viewers. A 30-second commercial slot costs around $7 million this year. Perion CEO Tal Jacobson joins Yahoo Finance Live to discuss the marketing dynamics around Sunday's Big Game. Jacobson says the $7 million price tag "pushes a lot of advertising budgets." Companies not accustomed to Super Bowl ads are now "thinking about the bigger picture" given the exposure they could gain. However, he notes there are opportunities beyond just TV ads, like social media and CTV streaming ads. As demographics shift, Jacobson expects a wider array of companies to run Super Bowl ads this year. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Angel Smith
With Super Bowl LVIII just days away, companies are considering costly advertising strategies to reach the event's 115 million-plus estimated viewers. A 30-second commercial slot costs around $7 million this year. Perion CEO Tal Jacobson joins Yahoo Finance Live to discuss the marketing dynamics around Sunday's Big Game.
Jacobson says the $7 million price tag "pushes a lot of advertising budgets." Companies not accustomed to Super Bowl ads are now "thinking about the bigger picture" given the exposure they could gain. However, he notes there are opportunities beyond just TV ads, like social media and CTV streaming ads.
As demographics shift, Jacobson expects a wider array of companies to run Super Bowl ads this year.
For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Editor's note: This article was written by Angel Smith