Las Vegas is a city that’s never been short on over-the-top experiences, especially lately with U2 at the Sphere and a Formula One Grand Prix.

As home to Super Bowl LVIII this Sunday, the city is once again triggering extravagant measures. The average price of a ticket to the game is $9,185 — the highest yet. The previous record was $7,046 in 2021 for Super Bowl LV in Tampa, Florida. Even airlines have made major changes to their schedules: At the end of January, American Airlines introduced flight 1989 from Kansas City to Las Vegas, in honor of Taylor Swift’s most famous album and her Kansas City Chiefs tight end boyfriend, Travis Kelce.