Super Bowl: Bud Light goes for laughs in new ad
02/10/2024 00:41
With Super Bowl LVIII nearing on the horizon, brands have their best ads prepped and ready to go, reaching the massive audience Sunday's Big Game provides. Bank of America's Food & Beverage Analyst Peter Galbo joins Yahoo Finance Live to discuss Anheuser-Busch's (BUD) strategy to capitalize on this year's exposure. Galbo says Bud Light is "getting back to being funny" with its Super Bowl ad featuring stars like Post Malone and Peyton Manning. However, he notes Sunday will see a "drag-out fight" among the major beer companies. In this setting, Galbo states beer aims to provide entertainment and "escape" for viewers. As younger consumers turn away from beer, Bud Light's humorous ad looks to attract new customers. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Angel Smith
With Super Bowl LVIII nearing on the horizon, brands have their best ads prepped and ready to go, reaching the massive audience Sunday's Big Game provides. Bank of America's Food & Beverage Analyst Peter Galbo joins Yahoo Finance Live to discuss Anheuser-Busch's (BUD) strategy to capitalize on this year's exposure.
Galbo says Bud Light is "getting back to being funny" with its Super Bowl ad featuring stars like Post Malone and Peyton Manning. However, he notes Sunday will see a "drag-out fight" among the major beer companies.
In this setting, Galbo states beer aims to provide entertainment and "escape" for viewers. As younger consumers turn away from beer, Bud Light's humorous ad looks to attract new customers.
For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
Editor's note: This article was written by Angel Smith