Dapper Lab's NFL All Day digital collectibles brand appears to have entered into Super Bowl weekend with a bit of momentum.

First off, the web3 firm's sports themed, digital-collectible brand known as NFL All Day issued promotional packs of NFTs during the professional football league's playoffs in January, which seems to have helped the collection score a couple high-profile sales including a non-fungible token featuring Tom Brady, which sold for over $40,000, according to the company. A similar NFT featuring quarterback Aaron Rodgers also fetched $34,000, Dapper Labs also said.

While NFL All Day — digital collectibles of video highlights people can trade on an open marketplace — has never taken off to the extent that Dapper Labs' first sports-themed NFT collection NBA Top Shot did, …